Legacy has worked diligently to reach out to students and community members in the Houston area to gain a better understanding of the needs of the community as it relates to sports and academics. While cultivating relationships and partnerships with sports industry experts, Legacy has learned that the business of sports generates over $1.5 trillion dollars a year with only a percentage of that money going towards the players.
Industry statistics show that only a small percentage of student-athletes will play sports in college and even fewer will play at the professional level. However, within the athletic realm, there are professions that go beyond the playing field that are very rewarding and can keep students involved in the sports industry as a career path.
The emphasis of Legacy is on presenting these career opportunities to young student-athletes through a partnership with sports industry experts.
Legacy will be a thematic learning environment, tied together with project-based learning, which will create a curriculum focused on specific areas: athletic administration, coaching, sports media, and sports medicine.
Students will see and learn about the connection between education, athletics, science, and business. This learning style will enhance the student athlete’s ability to explore and solve real-world problems.
Aligned with HB 5 Legacy the School of Sport Sciences will provide the following programs and courses.
Business & Industry Endorsement
Athletic Administration (AA)– Athletic Administration program gives the student a unique and highly marketable set of skills that will prepare them for life after playing the game. Growing on our students’ demonstrated passion for leadership, service, and running a highly successful athletic department or organization. The AA program will emphasize the development and preparation of students for the ever changing economic, political, legal and marketing concerns that are a part of the sport industry. Students would coordinate school events, intramural sports programs, concessions (cash drawer sales, profit analysis, and etc.) marketing and promotions, and personnel management (coaches, officials, athletes, and student volunteers).
Program Pathway: Principles of Business, Marketing, & Finance—>Advertising 1/2 credit & Sports and Entertainment Marketing 1/2—> Entrepreneurship—> Practicum in Marketing
Principles of Business, Marketing, & Finance
Course focuses on economics and private enterprise systems, the impact of global business, marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles.
This course is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media.
Sports and Entertainment Marketing
Focuses on basic sports marketing, target marketing and segmentation, sponsorship, event marketing, promotions, sponsorship proposals, and implementation of sports and entertainment marketing plans. Students will develop promotional plans, sponsorship proposals, endorsement contracts, sports and entertainment marketing plans, evaluation and management techniques.
Course focuses on analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. Students will learn the knowledge and principles necessary to become an entrepreneur and begin and operate a business.
Practicum in Marketing
A series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skill that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing information management pricing, product planning, promotion, purchasing, risk management, and selling skills.
Public Services Endorsement
Sports Medicine – Students in the sport medicine program are expected to develop a strong significant knowledge base as well as adept critical reading, writing and oral communications skills. Our partnership with Texas Children’s Hospital has allowed our students to gain practical experiences through providing athletic training services to our student athletes, medical record keeping – sports physicals, CPR training, and First Aid training.
Program Pathway: Health Science, Medical Terminology—>Principles of Health Science—> Health Science Theory—> Practicum in Health Science
Health Science, Medical Terminology—> Sports Medicine—> Sports Medicine II—> Sports
Principles of Health Sciences
This course provides an overview of the therapeutic, diagnostic, health informatics, support services, and biotechnology research and development systems of the health care industry. Students will identify employment opportunities, technology, and safety requirements of each system.
This course introduces students to the structure of medical terms, medical abbreviations and acronyms. Students will achieve comprehension of medical vocabulary appropriate to medical procedures, human anatomy and physiology, and pathophysiology.
Practicum in Health Science
A course designed to give students practical application of previously studied knowledge and skills for certification or licensure in an allied health career. Students develop advanced clinical skills necessary for employment in the health care industry or continued education in health careers.
Coaching – Legacy the School of Sport Sciences (Legacy) provides a unique opportunity to promote a one of a kind coaching program for students who are becoming increasingly interested in the various opportunities related to the coaching discipline and development. Working in conjunction with the athletic administration program students will coach teams, take stats, and officiate games in the Legacy Youth Sports organization (on campus developmental team league)
Principles of Human Services—> Child Development—> Instructional Practices—> Practicum in Education & Training
Principles of Human Services
Students assess the relationship between health and wellness and personal and professional achievement. Students evaluate the effects of crises, stress, and domestic violence on individuals and the family and recognize appropriate responses and management strategies. Students identify the basic needs of children as well as caregiver guidelines that promote safe and healthy child development. Students create meals according to dietary guidelines. Students create written and electronic records of client services for sports
This course addresses child growth and development from prenatal through school-age children. Students use skills to promote the well-being and healthy development of children and investigate careers related to the care and education of children.
The first year of an internship providing students with background knowledge of child and adolescent development as well as principles of effective teaching and training practices. Students plan and direct instruction and activities under the direction of both a teacher with knowledge of early childhood education and educators in direct instructional roles with elementary and middle school-aged students.
Practicum in Education and Training
The second year of an internship providing advanced knowledge of child and adolescent development as well as effective teaching and training practices. Students work with elementary and middle school-aged students. Students plan and direct instruction and activities, develop and prepare instructional materials, assist with record keeping, and complete other responsibilities of educational professionals and personnel.
Sports Media – The Legacy program will focus on the methods and techniques for communicating about sports in a variety of formats: media and context; and that prepares individuals to be sports reporters and writers, photo journalists, radio and television announcers, producers and directors, recreational sports promoters, and public relations specialists. Students will perform sideline broadcasting, game analytics, public address reads (p.a. reads), player interviews, online streaming, produce coaches shows, produce game day programs, post game stats (win/loss records), and etc.